Cross Channel Marketing
Cross Channel Marketing centers around how you engage with your customers or prospects across every digital channel and any device. Cross-channel marketing can be difficult without an integrated martech stack. Martech is the blending of marketing technology. It will include vendors, marketing automation and specific technology solutions in various digital marketing channels. Harnessing the right technology to achieve your digital marketing goals can be a difficult task. How your company structures its marketing technology stack should be reflective of the competitive forces that must be addressed, whether they are B2B or B2C. How you structure your Cross-Channel marketing stack should be the result of your goals, priorities, analytics requirements and your relationship to customers.