Marketing automation is the use of software technologies to automate repetitive tasks related to digital marketing activity. It is the “art” of connecting the different marketing funnel channels to perform actions over a given period of time, during a specific period of time and to a targeted audience. Marketing Automation streamlines, automates, and measures marketing tasks and workflows with the goal of creating operational efficiencies and grow revenue. Small and large organizations can take advantage of this process to streamline their lead generation, accurately segment their audience. It can also be used for, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.
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